Management reporting for non-finance directors: the one-page dashboard
Most management accounts packs fail at their one job: telling a busy director what is happening and what to do about it. Thirty pages of nominal ledger detail do not inform; they anaesthetise. The antidote is the one-page dashboard: the handful of numbers that actually drive decisions. Revenue and margin first Top of the page: revenue for the month and year to date, against budget and against last year, then gross margin percentage. Revenue tells you if the engine is running; margin tells you if it is running efficiently. A business growing revenue while margin slides is working harder for less, and that needs to be visible in one glance, not buried on page 19. Cash and working capital Profit is an opinion; cash is a fact. The dashboard needs the bank balance, the debtor position (how much customers owe you and how old it is), and the creditor position. Debtor days creeping up is the earliest warning sign most businesses ever get, and it should be on the one page, every month. The forw...